Privacy Policy

Amour UK Ltd, registered in England and Wales under company number 03173808, 183-189 The Vale, London, W3 7RW, operates

The following information describes how we store and use your personal data. It informs you of our policies regarding the collection, use and disclosure of this data. The information we hold about you will depend on our relationship with you and so you may not find all sections relevant.

This Privacy Policy is in compliance with EU’s new privacy law, the General Data Protection Regulation (GDPR), which came into effective in the UK on May 25, 2018. This law gives you more control of your personal data and greater transparency around how it is used. This policy applies to information held about our contacts and prospective contacts, suppliers and prospective suppliers, artists and all other persons about whom Amour UK Ltd holds information. By ‘information’ we mean personal information about you that we collect, use, share and store.

Keeping your personal data safe has always been important to us and we welcome the new GDPR as an additional layer of security for us all.

  • We hold only the minimum amount of information about you.
  • We use this information to respond to your enquires, communicate with you and provide you with information which we believe may be of interest.
  • We only hold your data for as long as is necessary.
  • We ensure we have appropriate security measures in place to protect your personal data.

When you use our website, make contact, or share your information with Amour UK Ltd, or with a member of the team, you consent to us processing, collecting and storing your personal data, on the terms and for the reasons which are explained below.


We may collect some (or all) of the following:

  • Your name.
  • Your contact information such as your address, email address and telephone number.
  • If required, your payment details.
  • Information about you that you give us in person, at events and exhibitions or by corresponding with us by phone, e-mail or otherwise.
  • Standard Google Analytics data such as your IP address and your browser type when browsing our website.

We may use your information to:

  • Communicate with you and provide you with information that you request from us or which we feel may be of interest to you, or where we have identified a legitimate interest to do so.
  • Ensure that content from our website is presented in the most effective manner for you and for your computer.
  • Carry out our obligations arising from any contracts entered into between you and us.
  • Notify you about changes to the company, such as our contact details or website.
  • Send you digital newsletters, exhibition announcements and invitations to events.
  • Send you the goods you have bought, invoices and to collect payments.

Please note that if you click or follow any links from our site to external websites, our privacy policy will no longer apply. Please check the privacy policies of any such external site before submitting any personal data, as we cannot accept any responsibility or liability in relation to them.


If you do not want us to use your information for exhibition announcements, please contact us directly by emailing


Our processing of your personal information is necessary:

  • For the performance of contracts to which you will be a party to and in order to take steps at your request prior to you entering into those contracts;
  • for the purposes of legitimate interests pursued by us; or
  • in order to comply with a legal obligation to which we are subject.

In relation to any processing of special categories of personal data, we will generally rely on obtaining specific consent from you at the time unless there is otherwise a legal requirement for us to process such information.


Where our processing is based on the legitimate interest grounds described above, those legitimate interests are: to make sure you receive updated information on Amour UK Ltd’s activities and to provide the services you have requested.


Like many site operators, we collect information that your browser sends whenever you visit our site, which is referred to as Log Data.

This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages you visit while on this website, the time and date of your visit, the time spent on those pages and other statistics.

In addition, we may use third party services such as Google Analytics that collect, monitor and analyse this data.


Any data that you share with the company is stored on our secure servers. We have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we hold.

If we identify a legitimate interest to send you information about forthcoming exhibitions and events, your name and email address will be stored under our marketing campaign manager website; MailChimp. You can access MailChimp’s privacy policy information here.

Your privacy is very important to us and we will take all reasonable steps to protect your personal data, but please be aware that any data that you share with us is shared at your own risk. You are also welcome to request access to, correct or delete information that we have about you at any time by contacting us at


We may use your personal information to contact you with newsletters and other information that we feel will be of interest to you. We hope that you enjoy receiving our emails, but if you no longer wish to receive them, you can unsubscribe at any time via the link found in the footer of each email.


You have the right under the Data Protection Act to access the information that we hold about you. If you wish to exercise this right, please send your request to


Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site. We use cookies to help us improve, promote, and protect our services. By continuing to use the site, you agree to our cookie policy.


The security of your Personal Information is important to us and we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we hold. However, please remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.


This Privacy Policy is effective as of 25 May, 2018 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.